Put simply, a brief is the information someone needs to do a job successfully.
It shouldn’t be scary, and it’s not a trap. It’s the contract between marketing and creative to achieve the best results and everyone who has a sign-off of the final product has agreed that this is the way forward.
What are Briefs?
Sharp, disciplined briefs that unlock creativity, align teams, and turn ambition into action. From project scoping and planning to propositions and creative deliverables, we help you master the full lifecycle of the brief — transforming troublesome briefs through our The Brief Doctor Brief Triage, auditing how your briefs work, and equipping your teams with smarter templates, clearer ownership, and the confidence to make great work inevitable.
Why do they matter?
10 hacks for great briefs.
Briefs are the information we need to give someone to do the job successfully.
A brief can be four lines long.
The questions we need to ask ourselves are always: who, what and why.
Briefs should be inspiring and exciting.
You can only measure success against what you asked for in the brief.
If your boss wants to sign-off the finished piece of work, they must have signed off on the brief.
You don’t have to write a brief on your own. Ask advice from colleagues and stake holders across the business.
You can only have one audience and one objective per brief.
You must be able to summerise the brief in one sentence (the Single Minded Proposition).
You own the brief, so ask for what you [as gate-keeper of the brand] want.
What does The Brief Doctor offer?
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Let us take the stress away. We can write your briefs for you.
No job is too big or too small. From a simple ask to a multi-stakeholder mammoth.
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Maybe you have a brief that just isn’t working, has been rejected by creative or is just missing the point. We will happily take a look and come up with an insight driven cost effective solution to get it back on track.
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Are your templates long, sad, tired and ineffective? Don’t worry, we see them every day. We can come up with simple templates that save you time, effort and money.
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Our world famous workshops cover everything you ever wanted to know about briefs. They are fun, interactive and work for the whole team. Creative, Marketing and even Finance. We are the only company in the world that makes briefs fun.
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Do you want to just start again from scratch? Rebuilt your approach to marketing and creative. Give us a call it’s what we’re great at.
