What does The Brief Doctor do?
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Clear, confident thinking that defines who you are, what you stand for, and why anyone should care — whether you’re building a brand from scratch or supercharging an existing one.
From positioning and strategy to implementation, we help sharpen your focus and align your thinking using our unique The Brief Doctor WHO, WHAT, WHY method. It streamlines complexity, accelerates buy-in, and delivers results that stick.
We work on an agile consultancy basis, so no challenge is too big, too small, or too early to tackle.
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Sharp, disciplined briefs that unlock creativity, align teams, and turn ambition into action. From project scoping and planning to propositions and creative deliverables, we help you master the full lifecycle of the brief — transforming troublesome briefs through our The Brief Doctor Brief Triage, auditing how your briefs work, and equipping your teams with smarter templates, clearer ownership, and the confidence to make great work inevitable.
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Big, brave ideas that cut through the noise, captivate audiences, and leave a lasting impression — from complete branding packages to stand-alone adverts, campaigns, and events. Powered by a hand-picked stretch team of experts, we turn strong briefs into smart, cost-effective creative that delivers without compromise.
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Personal, focused mentoring that challenges your thinking, sharpens your skills, and elevates your creative confidence. Tailored for independent studios, agencies, and in-house teams, we support everything from stepping up into senior leadership roles to shaping ambitious long-term plans — bringing clarity, momentum, and perspective exactly when you need it.
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The Brief Doctor delivers high-energy, interactive brief-writing workshops known around the world for blending smart strategy with fearless creative thinking. Designed to inspire teams, ignite ideas, and create immediate impact, our sessions turn briefs into powerful creative catalysts.
We cover every essential—from clarity and creative strategy to feedback, collaboration, and managing agencies or creative teams—so great ideas don’t get lost in translation.
Every workshop is tailored to your team’s real challenges and can be delivered in-house, off-site, or as part of a larger event or away day. We also offer a keynote that works beautifully as a stand-alone hit or an interactive workshop experience.
Making brands better.
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From creative brand strategy and consultancy to immersive workshops, one-to-one coaching, and tailored creative solutions, we help brands think sharper and create braver.
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Great communication is what turns marketing strategy into creative work that’s understood, aligned, and effective.
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Investing early in the brief and strategy leads to clearer direction, stronger creative, and fewer false starts—saving time, reducing costs, and maximising creative value.
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We create an environment where people think freely, challenge boldly, and do their best work.
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Setting teams up to think bigger, move faster, and create work that actually lands. If you want better ideas, start with a better brief—and let us help you write it.
We bring together the best strategic and creative minds to give you amazing cost-effective solutions.
Brand Strategy
Briefs
Creative
One-to-One Professional Mentoring
Workshops
The Company.
The Brief Doctor exists to make brands better.
Our focus is on engaging people through great communication.
We know that sound strategy saves time and money.
We have fun with what we do.
We believe that great briefs are the foundation of awesome creative.
The Philosophy.
The Clients.
Tim Hughes, known as The Brief Doctor, is a TV creative and marketing strategy consultant with a knack for turning complex concepts into compelling narratives.
With a deep understanding of communication dynamics, Tim specialises in distilling intricate marketing strategies into concise and impactful messages. Through his expertise, he guides professionals and organisations to craft memorable TV campaigns that captivate audiences and drive results.
He has won over 100 awards including a Lifetime Achievement Award from Promax and is a regular conference speaker and workshop host. He runs The Brief Doctor, an independent consultancy.
As The Brief Doctor, Tim Hughes is dedicated to transforming marketing challenges into engaging stories that resonate and inspire.
