We believe that great briefs are the foundations of awesome creative

That’s our mantra - call us to discuss yours!

Just three little words

We are the WHO, WHAT, WHY agency. We think this is the perfect amount of information to set all your strategic and creative goals to make your brand better


Press release

The Brief Doctor is beyond excited to announce a change in our structure.

Kelli Peter becomes Managing Director and Pauline Russell becomes Executive Creative Director.

Push the button to go straight to workshops

It’s the button on the photo - push it! #magic

Promax ANZ

The Brief Doctor’s Tim Hughes will be giving a keynote speech at this year’s Promax Australia and New Zealand conference on Saturday 26th October at the Powerhouse Museum in Sydney.

Expect audience participation and some throughly interactive brief-writing live on stage. You have been warned. This session is being bought to you by Network Ten


Collaboration news

This week we’ve announced that we’re collaborating with the London-based agency Grammatik - offering smart PR & marketing for the tech, creative and computer graphics industries.

We’ll be helping their clients realise their creative potential through awesome strategic thinking, and our clients will have access to their amazing digital expertise and studio based in the trendy London Fields.


This is what we do

Sometimes you just need someone objective to look at what you do and come up with some ideas to help you work smarter not harder.

90% of our clients either already know what they want to achieve but can’t articulate it, so we facilitate brand planning, positioning and goal setting to help them find their creative voice.

1. Creative positioning and brand strategy

2. Project scoping, goal setting and creative briefs

3. Workshops to super-charge your marketing and creative teams

4. Creative, campaigns & project management


COPENHAGEN — From Brief to Pitch

Wednesday 25th September - 9.30am - 5.30pm

Citizen M Hotel, Radhuspladsen. Copenhagen.
H.C. Andersens Boulevard 12
1553 Copenhagen

£350 p/p (billed in GBP) - this course is in English EXCLUSIVE COURSE LIMITED TO 10 PLACES

This is the essential course for anyone who writes or works with creative briefs and creative teams. Led by The Brief Doctor Tim Hughes and our Creative Director Pauline Russell we’ll help you optimise your creative and marketing team to be truly AWESOME.

In the morning you’ll gain confidence to write simple and effective briefs for your agency or in-house team and learn the essential skills to manage stakeholders and freed-back. In the afternoon you’ll go on a creative journey of discovery to inspire and united your creative and marketing power-house team.

The course will be in English - call to discuss further - Tim is learning Danish specially “måske jeg snakker Dansk