Stressed out, feeling reactionary, wasting precious time and resources, working hard and getting nowhere fast? Then this session may just change your life. Meet Tim Hughes, the Brief Doctor: a global expert in creative brand strategy. He’ll take you on a deep dive into the planning process in this two-hour, hands-on, and totally interactive workshop.
Find out how to get the best out of yourself, your team, and your station. Unlock the power of three simple questions, Who, What, and Why. Learn how to manage expectations, get buy-in from internal and external clients, handle insane feedback, and set the foundation for truly awesome creative that will not only surpass your marketing objectives, but will also bring home Promax Gold. Warning: this session may cause serious harm to conventional wisdom.